Research
       
     
Research
       
     
Research
       
     
Plan
       
     
Explore
       
     
Ideate
       
     
Ideate
       
     
Concept
       
     
Concept
       
     
Concept
       
     
Refine
       
     
Finalize
       
     
Finalize
       
     
Present
       
     
Produce
       
     
Market
       
     
Research
       
     
Research

/ consumer profile

Research
       
     
Research

/ consumer insights

Research
       
     
Research

/ competitive index

Plan
       
     
Plan

/ product brief

Explore
       
     
Explore

/ direction & creative filter

Ideate
       
     
Ideate

/ analog sketch

Ideate
       
     
Ideate

/ digital sketch

Concept
       
     
Concept

/ digital sketch render

Concept
       
     
Concept

/ illustrator render

Concept
       
     
Concept

/ digital sketch + 3d render

Refine
       
     
Refine

/ model & prototype

Finalize
       
     
Finalize

/ tech pack

Finalize
       
     
Finalize

/ 3d model

Present
       
     
Present

/ final 3d render

Produce
       
     
Produce

/ develop & produce

Market
       
     
Market

/ campaign