PRODUCT & BRAND DESIGN
original_191805_d77mvk6nzjfarnldsic7_bi3k.png

OAKLEY HALIFAX COLLECTION

Vapor Studio 2012-2013

Initially inspired by Spieden Island, a nature preserve off the coast of Washington, the Halifax collection aimed to create a line of packs & accessories that spoke to Oakley’s commitment to quality and craftsmanship while establishing a more modern, sophisticated, minimal aesthetic under the Oakley brand. Considerations of manufacturability and profitability were also focal points of the project, in contrast to Oakley’s other packs at the time.

CREATIVE FILTER

CREATIVE FILTER

V1 concept A

V1 concept A

V1 Concept B

V1 Concept B

V2 Pack

V2 Pack

V2 Weekender

V2 Weekender

V2 Courier

V2 Courier

V2 iPad

V2 iPad

V2 Trucker cap

V2 Trucker cap

V2 Flat bill cap

V2 Flat bill cap

V2 iPhone Wallet

V2 iPhone Wallet

V3 Pack Family

V3 Pack Family

V3 Accessories

V3 Accessories

V3 iPhone Wallet

V3 iPhone Wallet

Pack Techpack & Colorways

Pack Techpack & Colorways

Weekender Techpack & Colorways

Weekender Techpack & Colorways

Courier Techpack & Colorways

Courier Techpack & Colorways

iPad Techpack & Colorways

iPad Techpack & Colorways

Snapback Techpack & Colorways

Snapback Techpack & Colorways

Trucker Techpack & Colorways

Trucker Techpack & Colorways

Belt Techpack & Colorways

Belt Techpack & Colorways

iPhone Wallet Techpack & Colorways

iPhone Wallet Techpack & Colorways

Final Collection

Final Collection