PRODUCT & BRAND DESIGN
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SCOSCHE PACKAGING

Vapor Studio 2012

Over nearly 40 years Scosche has grown from a small car audio consultancy to a fully mature audio, electronics, and accessories brand. Vapor Studio was tasked with, for the first time in the Scosche’s history, creating a unified packaging system could extend to each of their disparate product categories.

One main goal of the project was placement within Walmart. At the time Walmart was requiring all new brands to alter their packaging colors to match Walmart’s own recent rebranding (effectively making any new brand indistinguishable from Walmart’s store brands.) Once we presented them with the Scosche’s fully-realized packaging system, however, they instantly recognized the strength of the brand and allowed us to move forward with Scosche’s core yellow still in tact.

Product Wall Pre-redesign

Product Wall Pre-redesign

Creative Filter

Creative Filter

Focused on breaking down Scosche’s massive product line into three main categories - auto, consumer tech, and health & fitness - and exploring their both their individual & overlapping packaging needs. Directed through junior designer Drew Browder.

v1 Concept 1

v1 Concept 1

Agreed between both the Vapor and Scosche teams that the strong, fixed branding at the bottom of the packaging was unique, impactful, and extendable across the entire product line.

Directed through Junior Designer Drew Browder.

v1 Concept 2

v1 Concept 2

v1 Concept 3

v1 Concept 3

v2 Concept 1

v2 Concept 1

Fleshing out specific packaging types based on each product’s size and price within their individual categories. We were still working under the concept that the three main product categories would each receive a different primary brand color to prepare for the possibility of Walmart dictating brand color.

v2 Concept 2

v2 Concept 2

v2 Concept 3

v2 Concept 3

v3 Concept 1

v3 Concept 1

Product photography and display exploration

v3 Concept 2

v3 Concept 2

v3 Concept 3

v3 Concept 3

v4 Concept Refinement

v4 Concept Refinement

v4 Concept Refinement

v4 Concept Refinement

Final Packaging Layout

Final Packaging Layout

Scalable Packaging Guidelines

Scalable Packaging Guidelines

Final Product Wall

Final Product Wall