Industrial Designer - Footwear & Softgoods
November 2016 - Present
Santa Cruz, CA

Science and soul. Creating footwear and softgoods for a leader in the worlds of cycling and snow. Bringing my multi-category experience and expertise to modernize the design, materials, construction, colors, and style of the Giro cycling portfolio.

Reporting directly to the Director of Design and working closely with both the footwear and softgoods Product Mangers and the Director of Development to collectively grow and expand the Giro cycling brand. Directing both design interns and contract designers, and jumping across disciplines to assist the color, graphics, and snow teams when needed.

Founder & CEO
September 2018 - Present
Santa Cruz, CA

Designing, developing, marketing & creating a brand and product from the ground up. Founded with the ethos of translating the core tenants of the modern functional fitness movement into product, beginning with footwear.

Brand & Graphic Designer
September 2013 - Present
Encinitas, CA & Santa Cruz, CA

Independent contract graphic design for a number of branding & packaging projects that range from simple iconography, signage, and advertising to full corporate re-branding - icon and color design, brand guidelines/usage standards, and graphic assets.

Product Manager & Lead Product Designer
September 2014 - September 2016
Encinitas, CA

Inspiring, designing and producing products that supply the next generation of adults with the means to incorporate real art, design and imagination into their most personal spaces - their rooms, dorms, apartments and homes.

Led all product design, product sourcing /development, and product line management. Directed & mentored graphic and product designers. Played a key role in product and brand creative direction.

Vapor Studio
Lead Industrial Designer
July 2010 - September 2014
Encinitas, CA

Creating breakthrough products and brands for the action sports and lifestyle industries. Clients included Adidas, Skullcandy, Kit & Ace, Munitio, Ashworth and Oakley.

Led Vapor Studio’s industrial design. Managed projects & clients. Directed & mentored junior designers.

Vapor Studio
Industrial Design Intern
Feb 2010 - April 2010
Encinitas, CA

Ion Design
Industrial Design Intern
Jan 2009 - March 2009
Edgewater, NJ

Industrial Design Intern
Infant Team
Jan 2008 - March 2008
East Aurora, NY

Newell Rubbermaid
Industrial Design Intern
June 2009 - Sep 2009
Atlanta, GA

Dick's Sporting Goods
Industrial Design Intern
June 2008 - Sep 2008
Pittsburgh, PA

Industrial Design Intern
Boys Team
June 2007 - Sep 2007
East Aurora, NY


Product Design / Industrial Design
Evolution from design strategy to product through research, ideation, concepting, refinement & development.

Research, Analog & Digital Sketching, Rendering, Prototyping & Modelmaking, 3D Modeling, 3D Rendering

Adobe Creative Suite, Solidworks, Rhinoceros, Bunkspeed Shot, VRay

Creative Direction
Identifying design trends, opportunities & goals.
Synthesis into actionable, purposeful design strategy.
Category, assortment, calendar and budget planning.

Design Management
Inspiring, directing and facilitating the execution of thoughtful design. Creating and adhering to reasonable (and occasionally unreasonable) timelines and budgets.

Product Development
Ensuring the proper execution of design during manufacturing.
Solving the challenges of bringing manufactured product to retail, both internationally and domestically.

Product Management
Creating cohesive product line and merchandizing plans. Ensuring that each product hits its target design goals, cost, price, & deliverable date.

Project Management
Coordinating all facets of research, design, development, & production to ensure quality and timely project delivery in both agency and corporate settings.

Graphic & Brand Design
Comprehensive translation of a brand's core mission & values into visual identity and external personality.

Research, icon & wordmark design, brand guideline design, ad design, product & web application, copywriting

Witty Banter
Sorkin levels of repartee.
Skilled in the art of the "walk-and-talk."


Giro Footwear
Made a concentrated effort to advance and modernize the material, construction, and color design of Giro footwear, resulting in double-digit year-on-year growth for the footwear category during my tenure.

Munitio Pro30 on-Ear headphone
Munitio's original founders reacquired & relaunched the brand on Kickstarter with the Pro30, raising over $400k in 30 days.

SWENYO bedding, furniture & accessories
Directed, designed & managed SWENYO's product assortment, growing it from 25 SKUs at launch to over 700 in less than a year.

CrossFit 760 branding
Redesigned CrossFit 760's brand, allowing them to grow from a single location to five gyms across multiple states & two continents.

Ashworth Cardiff soft spike golf shoe
Within a year of its debut, the Cardiff represented 2% of the entire golf shoe market.

Drunken Octopus Coffee
Featured as one of The Dieline's Concepts We Wish Were Real


University of Cincinnati
BS Industrial Design
2005 - 2010 including six, three-month co-op internships

Magna Cum Laude
Honors Scholars Graduate
Bearcat Advertising & Networking Group - President
College of Design, Architecture, Art & Planning - Ambassador
Omicron Delta Kappa - Honors Society Member
Sigma Phi Epsilon - Vice President of Communications


Sports & Outdoors
Skiing, CrossFit, baseball, nature 'n stuff

Nerd Stuff
Batman, Star Wars, tech

Movie buff/nerd

Finding any way I can to wrap my head around new ideas, concepts and points of view.