PRODUCT & BRAND DESIGN
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GIRO FOOTWEAR

Industrial Designer / Footwear & Softgoods
November 2016 - Present
Santa Cruz, CA

Bringing multi-category experience and expertise to modernize the design, materials, construction, colors, and style of the Giro footwear portfolio.

First responsibilities after coming on board in late 2016 included some heavy development work on Giro’s relaunch of its flat pedal and downhill categories that nearly amounted to complete redesigns of the uppers, midsoles, and outsoles.

Further work focused heavily on modernizing the footwear line’s colors, construction, and style will be released soon…

RIDDANCE & RIDDANCE MID

RIDDANCE & RIDDANCE MID

Relaunch of Giro's Flat Pedal collection
Low & Mid-Top Upper Design
Midsole/Outsole Design
Color Design

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CHAMBER II

CHAMBER II

Relaunch of Giro's Downhill collection
Designed with testing and input from 5-time UCI Downhill world champion Aaron Gwin
Upper Design
Midsole/Outsole Design
Color Design

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RIDDANCE & CHAMBER II FOOTBED

RIDDANCE & CHAMBER II FOOTBED

Product Design

PRIVATEER LACE

PRIVATEER LACE

Upper Design
Color Design
2019 Design & Innovation Award Winner

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EMPIRE VR70 KNIT

EMPIRE VR70 KNIT

Upper Design
Color Design
2018 Design & Innovation Award Winner

KNIT BOOTIE CONCEPT

KNIT BOOTIE CONCEPT

MORE TO COME...

MORE TO COME...

Many Giro projects have not yet been officially released. Please check back soon, and connect for my most recent work samples.

Footwear & Glove Design
Color & Graphic Design
Helmet & Goggle Design