PRODUCT & BRAND DESIGN
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PROCESS

The most efficient, productive, and creative tools and methods must be chosen and adapted to fit the needs of each unique project, but the overall process remains the same.

Synthesis of market and field research leads to creative direction, ideation, concept generation, refinement, and production.

CONSUMER PROFILE

CONSUMER PROFILE

CONSUMER RESEARCH

CONSUMER RESEARCH

MARKET INDEX

MARKET INDEX

VISUAL LINE PLANNING

VISUAL LINE PLANNING

CREATIVE FILTERS

CREATIVE FILTERS

IDEATION SKETCHING

IDEATION SKETCHING

PROOF OF CONCEPT MOCK-UP

PROOF OF CONCEPT MOCK-UP

1 to 1 SCALE MOCK-UP

1 to 1 SCALE MOCK-UP

REFINED SKETCHING

REFINED SKETCHING

CONCEPT RENDERING

CONCEPT RENDERING

3D SKETCHING

3D SKETCHING

DETAIL REFINEMENT

DETAIL REFINEMENT

PHYSICAL PROTOTYPING

PHYSICAL PROTOTYPING

TECHNICAL DRAWINGS

TECHNICAL DRAWINGS

MECHANICAL DESIGN

MECHANICAL DESIGN

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

FINAL RENDERINGS

FINAL RENDERINGS

PRODUCT PHOTOGRAPHY

PRODUCT PHOTOGRAPHY

MARKETING ASSETS

MARKETING ASSETS