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…right?

experience

skills

Giro Sport Design

Senior Industrial Designer • March 2020 - July 2023
Industrial Designer • November 2016 - March 2020
Scotts Valley, CA

  • Served as acting Design Director, leading Giro’s footwear, softgoods, and accessories categories from concept through design, development, and commercialization.

  • Launched over 60 new models in 6+ years, including an overhaul of 100% of the footwear line between 2016 and 2023

  • Led Giro’s footwear category to back-to-back years of record sales & profits in 2020 and 2021, growing the category to $15M in net sales

  • Directed, managed, and led interns, junior designers, developers, vendors, and independent contractors

  • Led systemic sustainability initiatives for Giro’s footwear & snow helmet categories.

Virtue Athletic

Design Director & Founder • September 2018 - September 2021
Santa Cruz, CA

DO MORE WITH LESS
virtueathletic.com

  • In less than 1 year - designed, developed, branded, marketed, and launched an independent footwear brand

  • Launched via Kickstarter, raising over $60k in 30 days

  • Transformed the business to an operational direct-to-consumer, e-commerce brand

  • Grew to a valuation of $2.5M

  • Directed & managed logistics, finances, customer service, and outside vendors

Swenyo

Product Manager & Lead Industrial Designer • September 2014 - September 2016
Encinitas, CA

  • Led all Swenyo product design, development, and product line management

  • Grew Swenyo’s assortment from 25 SKUs at launch to over 700 SKUs in less than 2 years

  • Managed a product line that included in-house designed, externally designed, OEM, drop-ship, and wholesale product assortments

  • Grew to a valuation of $2.5M

  • Directed, managed, and led junior designers, developers, vendors, and independent contractors

Freelance

Director - Industrial Design & Brand Design • September 2013 - Present
Encinitas, CA • Santa Cruz, CA • San Francisco, CA

  • Directed & created products, brand identities, icons, standards guides, and marketing materials for individual clients

  • Managed all project budgets, timelines, financials, and client relations

  • Completely rebranded CrossFit 760, creating a system that allowed them to grow from 1 location in Southern California to over a dozen locations across multiple states and 2 continents

Vapor Studio

Lead Industrial Designer • July 2010 - Spetember 2014
Encinitas, CA

  • Led Vapor Studio’s in-house Industrial Design department and select Brand Design projects

  • Directly managed clients, project resources, and timelines

  • Directed & managed interns & junior designers, including those at our satellite studio in Southeast Asia

  • Led Industrial Design & Brand Design projects from blue sky ideation all the way through design, development, production, and implementation

  • Clients included Adidas, Oakley, Spy Optic, Skullcandy, Columbia, Chaco, and Alpinestars

  • Vapor Studio
    Industrial Design Intern
    Feb 2010 - April 2010
    Encinitas, CA

  • Ion Design
    Industrial Design Intern
    Jan 2009 - March 2009
    Edgewater, NJ

  • Fisher-Price
    Industrial Design Intern - Infant
    Jan 2008 - March 2008
    East Aurora, NY

  • Newell Rubbermaid
    Industrial Design Intern
    June 2009 - Sep 2009
    Atlanta, GA

  • Dick’s Sporting Goods
    Industrial Design Intern
    June 2008 - Sep 2008
    Pittsburgh, PA

  • Fisher-Price
    Industrial Design Intern - Boys
    June 2007 - Sep 2007
    East Aurora, NY

  • Design Leadership, Insight, Direction, & Management

  • Design & Business Strategy

  • Client & Project Management

  • Industrial Design & Brand Design

  • Product Development

  • Product Management

  • Creative Direction

  • Witty Banter

education

interests

University of Cincinnati

  • BS Industrial Design

  • 2005 - 2010 including six 3-month co-op internships

  • Magna Cum Laude

  • Honors Scholars Graduate

  • Bearcat Advertising & Networking Group - President

  • College of Design, Architecture, Art & Planning - Ambassador

  • Omicron Delta Kappa - Honors Society Member

  • Sigma Phi Epsilon - Vice President of Communications

  • Sports & Outdoors

    • Skiing, CrossFit, baseball, nature 'n stuff

  • Nerd Stuff

    • Batman, Star Wars, tech

  • Film

    • Movie buff/nerd

  • Learning

    • Finding any way I can to wrap my head around new ideas, concepts and points of view.

  • Dinosaurs

    • Duh.