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104 Guerrero St
San Francisco, CA 94103
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It should know the way…
…right?
experience
skills
Giro Sport Design
Senior Industrial Designer • March 2020 - July 2023
Industrial Designer • November 2016 - March 2020
Scotts Valley, CA
Served as acting Design Director, leading Giro’s footwear, softgoods, and accessories categories from concept through design, development, and commercialization.
Launched over 60 new models in 6+ years, including an overhaul of 100% of the footwear line between 2016 and 2023
Led Giro’s footwear category to back-to-back years of record sales & profits in 2020 and 2021, growing the category to $15M in net sales
Directed, managed, and led interns, junior designers, developers, vendors, and independent contractors
Led systemic sustainability initiatives for Giro’s footwear & snow helmet categories.
Virtue Athletic
Design Director & Founder • September 2018 - September 2021
Santa Cruz, CA
DO MORE WITH LESS
virtueathletic.com
In less than 1 year - designed, developed, branded, marketed, and launched an independent footwear brand
Launched via Kickstarter, raising over $60k in 30 days
Transformed the business to an operational direct-to-consumer, e-commerce brand
Grew to a valuation of $2.5M
Directed & managed logistics, finances, customer service, and outside vendors
Swenyo
Product Manager & Lead Industrial Designer • September 2014 - September 2016
Encinitas, CA
Led all Swenyo product design, development, and product line management
Grew Swenyo’s assortment from 25 SKUs at launch to over 700 SKUs in less than 2 years
Managed a product line that included in-house designed, externally designed, OEM, drop-ship, and wholesale product assortments
Grew to a valuation of $2.5M
Directed, managed, and led junior designers, developers, vendors, and independent contractors
Freelance
Director - Industrial Design & Brand Design • September 2013 - Present
Encinitas, CA • Santa Cruz, CA • San Francisco, CA
Directed & created products, brand identities, icons, standards guides, and marketing materials for individual clients
Managed all project budgets, timelines, financials, and client relations
Completely rebranded CrossFit 760, creating a system that allowed them to grow from 1 location in Southern California to over a dozen locations across multiple states and 2 continents
Vapor Studio
Lead Industrial Designer • July 2010 - Spetember 2014
Encinitas, CA
Led Vapor Studio’s in-house Industrial Design department and select Brand Design projects
Directly managed clients, project resources, and timelines
Directed & managed interns & junior designers, including those at our satellite studio in Southeast Asia
Led Industrial Design & Brand Design projects from blue sky ideation all the way through design, development, production, and implementation
Clients included Adidas, Oakley, Spy Optic, Skullcandy, Columbia, Chaco, and Alpinestars
Vapor Studio
Industrial Design Intern
Feb 2010 - April 2010
Encinitas, CAIon Design
Industrial Design Intern
Jan 2009 - March 2009
Edgewater, NJFisher-Price
Industrial Design Intern - Infant
Jan 2008 - March 2008
East Aurora, NY
Newell Rubbermaid
Industrial Design Intern
June 2009 - Sep 2009
Atlanta, GADick’s Sporting Goods
Industrial Design Intern
June 2008 - Sep 2008
Pittsburgh, PAFisher-Price
Industrial Design Intern - Boys
June 2007 - Sep 2007
East Aurora, NY
Design Leadership, Insight, Direction, & Management
Design & Business Strategy
Client & Project Management
Industrial Design & Brand Design
Product Development
Product Management
Creative Direction
Witty Banter
education
interests
University of Cincinnati
BS Industrial Design
2005 - 2010 including six 3-month co-op internships
Magna Cum Laude
Honors Scholars Graduate
Bearcat Advertising & Networking Group - President
College of Design, Architecture, Art & Planning - Ambassador
Omicron Delta Kappa - Honors Society Member
Sigma Phi Epsilon - Vice President of Communications
Sports & Outdoors
Skiing, CrossFit, baseball, nature 'n stuff
Nerd Stuff
Batman, Star Wars, tech
Film
Movie buff/nerd
Learning
Finding any way I can to wrap my head around new ideas, concepts and points of view.
Dinosaurs
Duh.